About Electra:

At Electra, we're building the EL9 - a nine-passenger, hybrid-electric aircraft that takes off and lands in 150 feet. Our Ultra Short technology unlocks thousands of new operating locations and enables what we call Direct Aviation: quiet, point-to-point regional travel that gets people from where they are to where they want to go, without the congestion of major airports or the noise of conventional aviation.

A global company, headquartered in Manassas, VA, Electra is backed by Lockheed Martin, Honeywell, and Safran, has filed for FAA Part 23 type certification, and carries 2,000+ intent to purchase from operators worldwide. We're a team of ~100 people moving fast toward first EL9 test flights in 2027 and certification by late 2029 or 2030. Every hire matter at this stage - and this role is no exception.

Manager, Digital Marketing & Website Management

Role

This role is ideal for a polished communicator with strong technical aptitude, high attention to detail, and an ability to operate autonomously in a fast-paced, entrepreneurial environment. The individual will understand broader company priorities but maintain a unique focus on the digital channels that communicate Electra's mission, technology, and values to customers, partners, and the public.

Success in this role requires strategic thinking, hands-on execution, excellent judgment, and an ability to translate complex technical content into accessible, compelling digital experiences across Electra's website and other digital touchpoints.

What You'll Do

Digital Marketing Leadership

• Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.
• Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.
• Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.
• Analyze, interpret and create strategic recommendations from channel performance data for company leadership.

Website Management

• Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.
• Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.
• Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.
• Coordinate with internal teams and external partners to support new site features and functionality.

Content & Creative Development (Digital Channels)

• Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.
• Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.

Analytics, Reporting & Optimization

• Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.
• Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.
• Provide visibility into digital performance to leadership and cross-functional teams.

Customer Journey Mapping, Lead Scoring & Nurturing

• Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.
• Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.
• Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion.

What You Bring

• Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors.
• Demonstrated success managing brand social media channels and developing creative content.
• Experience working with graphic designers, writers, and media producers to create engaging campaigns.
• Strong written and verbal communication skills with an eye for detail and design.
• Ability to think strategically and execute tactically, often under tight deadlines.
• Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)
• Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)
• Proven ability to translate content into digestible, high-performing social media posts
• Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment.

What We Offer

• Competitive salary and equity
• Medical, dental, and vision insurance; STD, LTD, and life insurance
• Generous PTO, sick leave, and company holidays
• Paid winter break
• 401(k) with immediate vesting
• Free catered lunches, coffee, snacks, and drinks at our Manassas headquarters
• Free on-site parking