About Electra:

At Electra, we're pioneering sustainable aviation by developing hybrid-electric Ultra Short Takeoff and Landing aircraft designed to transform regional air mobility, by making air travel more efficient, quieter, and environmentally friendly. Able to operate from soccer field-sized spaces, our Ultra Short unlocks a new era of aviation through what we call Direct Aviation - the next level of connectivity bringing air travel closer to where we live, work, and play. Headquartered in Northern Virginia, with additional locations in Switzerland, we're building a diverse team of global professionals passionate about redefining the future of aviation.

Manager, Digital Marketing & Website Management

Position Overview

This role is ideal for a polished communicator with strong technical aptitude, high attention to detail, and an ability to operate autonomously in a fast-paced, entrepreneurial environment. The individual will understand broader company priorities but maintain a unique focus on the digital channels that communicate Electra's mission, technology, and values to customers, partners, and the public.

Success in this role requires strategic thinking, hands-on execution, excellent judgment, and an ability to translate complex technical content into accessible, compelling digital experiences across Electra's website and other digital touchpoints.

Key Responsibilities

Digital Marketing Leadership

· Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.

· Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.

· Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.

· Analyze, interpret and create strategic recommendations from channel performance data for company leadership.

Website Management

· Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.

· Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.

· Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.

· Coordinate with internal teams and external partners to support new site features and functionality.

Content & Creative Development (Digital Channels)

· Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.

· Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.

Analytics, Reporting & Optimization

· Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.

· Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.

· Provide visibility into digital performance to leadership and cross-functional teams.

Customer Journey Mapping, Lead Scoring & Nurturing

· Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.

· Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.

· Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion.

Qualifications: Required Education and Experience:

· Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field.

· 5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors.

Required Skills and Qualifications:

· Demonstrated success managing brand social media channels and developing creative content.

· Experience working with graphic designers, writers, and media producers to create engaging campaigns.

· Strong written and verbal communication skills with an eye for detail and design.

· Ability to think strategically and execute tactically, often under tight deadlines.

· Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)

· Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)

· Proven ability to translate content into digestible, high-performing social media posts

· Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment.

Location:

Headquarters in Manassas, VA.  To encourage close collaboration this position is strongly preferred to be on-site. Travel: <25% Salary: Electra's salary range for this position is: $120,00.00 - $140,000.00 Our salary ranges reflect the minimum and maximum range for the Company level overall across all locations & projects and does not necessarily reflect the budgeted amount for this position. Individual pay is based on additional factors, including project budgets, job-related skills, experience, relevant education and/or training, role, level, location, and project.